Elizabeth Arden Evergreen Social

I was heavily involved in Elizabeth Arden’s global evergreen social contents (Instagram, Facebook, Twitter) for a year. Every month has its own story to tell with different strategy. My role touched every step of the content creation from content strategy, story, and visual grid for each month to production, including art directing a shoot and video editing.

Agency
Grey Group

Client
Elizabeth Arden

My Role
Content Strategy
Art Directing Photo & Video Shoot
Visual Design
Pre and Post Production (shoot prep, photo retouch, video editing, animating)

Credit
Group Creative Director: Jennifer Andrews
Creative Director: Jeannie Chung
Photography & Videography: Tim O’Malley