Best Buy: Tech to Impress

For Best Buy's 2017 Back to School campaign, I design campaign lockup and elements with a concept of reinventing a circuit board by incorporating electronic devices and school supplies. Its modern style and elements represent technology for students during back to school season.

Agency
Grey Group

Client
Best Buy

Credits
Creative Directior: Han Lin

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Campaign Lockups

Secondary Lockups

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Color Palette

Circuit Board Patterns

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In Grid

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Graphic Elements

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Elements in Application

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Posters

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Geek Squad

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TV End Tag

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In-Store Displays